Gamification, Life Strategies, and Business Success
Strategic thinking and incentives to win the game of life. A new way of thinking, taken from
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Q. What is gamification and why is it important?
A. Explained on the most basic level, Gamification is the application of game-design elements and game principles in non-game environments. The term non-game environment is often used to describe any human to human, or human to computer interactions that would not befit the definition of a recreational puzzle, a board or video game, or sports.
Gamification is fueled by motivation and inspiration. This short piece by Alex Mathers explores this further…may offer just what you are looking for.
The term “Gamification” is said to have been coined in 2003 by Nick Pelling, a British computer programmer, and inventor who used the term when speaking of incentives offered in non-game environments including education, business, shopping in a supermarket, and dating.
One of the most EEPPASA (effective, efficient, precise, productive, accurate, and self-aware) approaches to building great wealth and success for the individual and the organization they work for is gamification.
When done well, gamification can prevent problems and is probably the best approach to maximizing human capital — the skills, knowledge, and experience possessed by an individual or group in terms of their value or cost to an organization.
With gamification any skilled fact gatherer can then apply what they know to prosper in many ways. Below, Tim Deming describes 13 ways to change your life.
Gamification is much more expansive than a way of thinking in a narrative context in which a gamified application can be embedded and contextualizes activities and characters in the game, and gives them meaning beyond the mere quest for points and achievements. A story can be communicated by a game’s complex storylines typical of contemporary role-playing video games (e.g., The Elder Scrolls Series), or simply by title (e.g., WarCraft). Narrative contexts can be oriented towards real, non-game contexts, or act as analogies of real-world settings. The latter can enrich boring, barely stimulating contexts, and consequently, inspire and motivate players particularly if the story is in line with their personal interests. As such, stories are also an important part of gamification applications; as they can alter the meaning of real-world activities by adding a narrative ‘overlay’, e.g., being hunted by zombies while jogging, or being protected by an angel-magician.
If you saw the movie or read the book– The Big Short, you could see the importance of gamification in finance, in this case, in real estate investing. In the affiliate marketing world, gamification in marketing and the application of algorithms has been key to success. Of course, there are philosophical musings about game theory and gamification, and then there is actionable gamification. They are clearly not the same. Of course, it is easier to teach these ideas to children than to adults. That is why, today we have gamification in learning, gamification apps, gamification in the classroom, and gamification tools like Kahoot. With these tools, the gamification of learning can make it easier for children to understand a concept and retain information related to what they have just learned.
“Gamification is at the core of revolutions”
― Vineet Raj Kapoor
Another approach to gamification is to make existing tasks feel more like games. Some techniques used in this approach include adding meaningful choices, onboarding with a tutorial, increasing challenge, and adding narrative. Game design elements are the basic building blocks of gamification applications and are often embedded in activities such as sports betting, fantasy sports, and other group-based social and competitive activities. Among these typical game design elements, are points, badges, leader-boards, performance graphs, meaningful stories, avatars, and teammates.
“If you can’t think in terms of gamification, then you will struggle unnecessarily. I was studying Gary Vanerchuck long before I knew about Medium or gamification. He really has an understanding of the facts, nuts, and bolts, that lead to making millions of dollars.”
Gamification has been widely applied in marketing, especially in affiliate marketing; (please see the offers at the end of this page), something I am deeply involved in. Over 70% of Forbes Global 2000 companies surveyed back in 2013, said they planned to use gamification for the purposes of marketing and customer retention. For example, in November 2011, Australian broadcast and online media partnership Yahoo!, launched its Fango mobile app/SAP, which TV viewers use to interact with shows via techniques like check-ins and badges. Gamification has also been used in customer loyalty programs. In 2010, Starbucks gave custom Foursquare badges to people who checked in at multiple locations and offered discounts to people who checked in most frequently at an individual store. Gamification also has been used as a tool for customer engagement, and for encouraging desirable website usage behavior, which has been invaluable for affiliate marketers. Additionally, gamification is applicable to increasing engagement on sites built on social network services. On the programming question-and-answer site Stack Overflow, users receive points and/or badges for performing a variety of actions, including spreading links to questions and answers via Facebook and Twitter. A large number of different badges are available, and when a user’s reputation points exceed various thresholds, the user gains additional privileges, eventually including moderator privileges.
For the skilled incentive-based thinker, success begins with small steps. Below Amardeep Parmar offers 20 realistic micro
Gamification can be used for ideation (structured brainstorming to produce new ideas). A study at MIT Sloan found that ideation games helped participants generate more and better ideas, and compared it to gauging the influence of academic papers by the numbers of citations received in subsequent research.
Gamification commonly employs game design elements to improve user engagement, organizational productivity, flow, learning, crowdsourcing, employee recruitment and evaluation, ease of use, the usefulness of systems, physical exercise, bodystorming, traffic violations, voter apathy, and more. A collection of research on gamification shows that a majority of studies on gamification find it has positive effects on individuals. However, individual and contextual differences exist.
To be effective in maximizing the potential of gamification you need solid critical thinking skills and great data. The article below by computer scientist and Facebook executive Julie Zhou will show you how to do both.
It is increasingly more difficult to attain business success without applying gamification incentives. What seems reasonable now will likely be useless to you in rapidly changing markets. A more profound way of thinking is required to succeed here. Gamification can meet the needs of many employees, that need more than a paycheck and a two-week vacation.
About The Author: Lewis Harrison is a best-selling author who uses predictive analytics and applied game theory to isolate cost-effective solutions to all levels of business and social problems. “Like” his Facebook business page at AskLewis.com.
Lewis created the Life Strategies Playbook Mentoring Program, the premier 8-week personalized and customized mentoring program.
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Lewis can be reached by email at LewisCoaches@gmail.com. I will respond within 24-hours.